An intelligent partnership

SIMULATE is a new kind of infrastructure partnership, designed to accelerate innovative solutions in Air Quality and Intelligent Mobility within local authorities. SIMULATE is funded by the DfT and is part of the ADEPT Smart Places Research Programme.


Air Quality

Three Air Quality Management Areas (AQMAs) present three different types of challenge in delivering clean air.  Each AQMA is pre-sensorised; creating the ultimate test environment.



SIMULATE's Mobility Challenges are centred around a radical new vision for sustainable transport in Staffordshire; where 'Mobility Hubs' remove the reliance on personal car ownership.


About the Programme

Born from a successful bid into the ADEPT Smart Places Live-Lab programme and funded by the Department for Transport, SIMULATE combines research and feasibility with collaborative incubation and trialling of SMEs to deliver a radical new vision for air quality and Mobility in Staffordshire.

The programme is based on challenges in two areas: urban air quality and mobility.

With over 130 applications received to be part of the programme the SIMULATE judging panel which included representatives from across the project, had the enviable task of whittling the SMEs down to just ten to address the challenges that had been set out

The winners in both the mobility and air quality challenges, are as follows:

  • ZWINGS is a micro-mobility operator will deploy a mix of 50 e-bikes and e-scooters to facilitate car free movement.
  • Liftango will deliver detailed research into local mobility requirements and formulate a blue print for demand responsive transport across the area.
  • Ginger are a UK-based micro-mobility fleet operator with a focus on the use of e-scooter trials and e-bikes.
  • Urban Electric (UE) and MEV are a joint bid comprising of ‘pop up’ electric charging points that integrate back into the pavement when not being used (UE), while MEV will be trialling electric car share alongside the charging points in miniaturised ‘hubs’.
  • FortyTwo in partnership with Oxfordshire County Council will be building a self-regulating, Moss Wall installation to clean the air and act as a carbon basin to combat climate change.
  • Now Wireless will be using artificial intelligence to predict pollution an hour ahead and use that information to change the parameters that can affect it.
  • Fotech will be using fibre cables to detect vibrations from vehicles and to analyse traffic volumes and dynamically change signal junctions to relieve congestion.
  • Biotecture will install an active green wall to act as a barrier against pollution and actively remove air pollutants and deliver a clean air zone.
  • IsCleanAir will deploy their water based, filterless air filtration technology to actively cleanse pollution in areas of poor air quality.

Live Labs Programme Director, Giles Perkins, said: “This exciting group of smart mobility and air quality interventions illustrates the breadth of innovation that can now be harnessed in our local communities. We look forward to seeing these being deployed and learnings shared right across the local roads sector for the benefit of all.”

Staffordshire County Council’s cabinet member for highways and transport Helen Fisher, said: “The SIMULATE project has reached an exciting stage where we now have all of the SMEs on board to start their challenges.

“We’re pleased to be working with our partners in bringing in industry expertise to find and apply innovative sustainable transport and clean air solutions which will bring real long-term benefits to communities and businesses in Staffordshire and across the UK.

“As a council we are committed to work towards greener transport options and combating climate change and so it’s great that we have this project running in Staffordshire.”

Meet the team

Louise Clayton Louise Clayton Head of Transport Operations and Future Connectivity
Sebastian Corby Sebastian Corby Programme Director
Jake Harrison Jake Harrison Programme Manager
Gokhan Tourkkanli Gokhan Tourkkanli Accelerator Programme Manager
Mark Lawrence Mark Lawrence Connectivity Project Officer
Catherine Stephenson Catherine Stephenson Connectivity Project Officer
Kathryn Grattage Kathryn Grattage Connectivity Project Officer
David Trousdale David Trousdale Technical Director
Luke Ward Luke Ward Technical Director
Nick Gostick Nick Gostick Director of the Smart Innovation Hub
Fiona Polack Fiona Polack Professor of Software Engineering